Franchising

Capriotti’s

Fanatically Delicious Sandwiches

Overview Headline

Capriotti’s is a national franchise that serves up extraordinary, award-winning sub sandwiches with quality meats like Snake River Farms® Wagyu beef and Butterball® turkey.

With over 200 locations across the US, Capriotti’s continues to create raving fans.

DesignCoup stepped up to create engaging digital campaigns, limited-time-only product launches, promotional videos with animations, and all-new takeout packaging.

“We started working with DesignCoup when we purchased Wing Zone. Their work was so good, we hired them to do our Capriotti’s marketing. They did it all – social videos, in-store POS, packaging, and seasonal campaigns. They are great to work with!”

Jane McPherson

Senior Vice President, Marketing

Services Headline

Video & Motion Graphics

With dynamic video and motion graphics, we bring Capriotti’s award-winning sandwiches to life. Using slow-motion meat stacking to sizzling close-ups, we craft visuals that make every bite feel legendary. These mouthwatering moments are shared across social media, digital ads, and in-store screens to keep fans engaged and craving more.

Brand Development

Our eye-catching point-of-sale materials like posters, counter cards, and window graphics instantly grab customers’ attention and highlight Capriotti’s limited-time offers. Each piece reinforces the brand’s bold personality while clearly showcasing their featured sandwiches and deals. These materials are rolled out system-wide to boost in-store traffic and drive immediate sales.

Lead Generation

DesignCoup helped Capriotti’s drive online sales by creating bold, crave-worthy ad campaigns that stop the scroll. Our team designs custom visuals and messaging that highlight fan-favorite subs and limited-time offers across platforms like Facebook, Instagram, and Google. By combining irresistible imagery with smart targeting, we turn hungry browsers into loyal customers

Product Development

Capriotti’s turned to DesignCoup to help bring bold new ideas to life—like the crave-worthy Liquid Gold Cheesesteak and rich, savory Wagyu French Dip. We helped shape the product story, look, and promo strategy to make these launches unforgettable. From mouthwatering visuals in smart rollouts, we made sure each new item got the spotlight it deserved.